What is your “story” to be highlighted on the website? What is your motivation for starting the company? Is there a walk-through of the journey to bring you to starting this business? What is your vision, mission and company values?
What is the reason that your product is different or better than your competition? Examples: Better materials? Better money back guarantee?
To get a clear idea of what you are looking for, these could be competitor websites or different industries. State what about you like about them or any pages you envision that is similar to what you want on your website