Content, content, content! If you have hung around the world of social media and you are a business focused on creating a solid digital presence, you are probably well aware that content is more than essential. We all know that engaging content leads to improved sales and is key to a successful sales strategy. But just because we know the what doesn’t guarantee we know the why. So, why does the content make such a difference in your bottom line?
Testimonials Generate Sales
Oberlo reports that products with online reviews generate 3.5 times as many sales as those without reviews. Why is this? Because today’s savvy consumers what to know what others have experienced when it comes to your product. Your customers may not take your word for it, but the world listens when others outside your company have great things to say about your product.
When creating your content, you have the opportunity to showcase what real people think about your amazing product or services and even to allow them to review your products right on your site. Whether it’s through a short quotation you publish on your website or a video review submitted by a customer, let shoppers know you are the best choice by letting others sing your praise. And let your customers do your content marketing for you.
Teach About Your Product
Engaging content isn’t limited to blog posts. Interesting content includes images and videos, and you can optimize them for SEO. If it’s appropriate to your product, a how-to video or troubleshooting video can go a long way to keeping happy and repeat customers. By simply sharing your expertise while also using your company’s product, you both assist your customer and showcase your product. This video style is an excellent opportunity to educate your viewers about your product and what makes it stand out from the competition.
Introduce New Products
How-to videos and video troubleshooting can also provide an opportunity for you to introduce other products to customers. When making your video, you can include related products that work together with the specific product your customers have already purchased or the one you are showcasing in the video. For example, let’s say you are selling a melt-and-pour soap base. Video content on how to make different soap with various colors or patterns could encourage your customers to purchase your featured product (melt and pour soap base) as well as associated products they had not before considered (soap dye and fragrances). In this way, you can directly generate sales of additional products. And if your viewers weren’t already customers before watching your video tutorial, there’s a good chance you will see lead generation happening from your informative video.
Get Your Brand Recognized (And Maybe Go Viral)
ngaging content also can do what no magazine ad can – go viral. According to Levitate Media, 85% of people watch an online video at least once a week, and 55% watch an online video daily. The well-known video “Charlie Bit My Finger” has gotten over 900 million views to date. And any video can go viral, including the ones you make and post as part of your digital presence. Viral videos are usually funny, interesting, or inspirational. When you create your own online content, you have a unique opportunity to express your personality or humor. You might be surprised how much lead generation can start with a simple chuckle. The key is to focus on your customer and what interests them rather than selling your product. Use your product, of course, but know that your video is not overtly a sales page. Help customers know your brand and what makes you different from your competition. If you get 900 million views, you can ensure the sales will follow.
These aren’t the only ways engaging content makes an immediate difference on your bottom line. We haven’t even talked about organic growth, backlinks, and any variety of measures that show your online strategy is effective. But we hope we have convinced you now that engaging content can make a clear difference in your company’s sales.